August 28, 2008

The E-Myth Physician: Why Most Medical Practices Don’t Work and What to Do About It

By admin

Michael E. Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.

Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.

In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love – practising medicine.

Customer Review: Must read for new doctors

As an OD ready to start a new practice, this advice was invaluable. Many of us spend years perfecting our patient care, but never learn how to run a business. Easy read with some good advice.

Customer Review: B-Myth = any doctor can manage her own billing

Gerber’s E-Myth theory works well in small healthcare practice: most offices fail because doctors are “technicians” with little knowledge about how to manage successful business.

Billing is an especially difficult aspect of managing the doctor’s office, because it must succeed in an increasingly adversarial environment, where billing complexity creates opportunities for providers to commit fraud and for payers–to benefit at the expense of the providers. An in-house billing operation and a naive outsourced billing office owner are both helpless against insurance companies armed with significant resources devoted to denying reimbursement and including professionally managed processes and leading-edge technology.

Read Gerber’s book before deciding to manage your billing inhouse or to outsource it to professionals.

Yuval Lirov, Practicing Profitability – Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding

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